Key Details:
Airbnb will relaunch its Experiences platform in May 2025, expanding to include mainstream attractions alongside its core business of places to stay.
The company is actively recruiting licensed tour operators and businesses, recently advertising in the Arrival newsletter to solicit applications.
This move signals a direct challenge to established platforms like Viator and GetYourGuide. CEO Brian Chesky has acknowledged Airbnb’s previous failure to integrate Experiences effectively into the app, indicating they will take a more deliberate approach this time.
Our Analysis
Airbnb’s execution will determine whether this relaunch succeeds. Reports suggest Experiences may be categorized like property listings within the app, and include short-form video marketing like TikTok and Instagram stories.
If implemented well, this could open new revenue streams for hosts. Property owners and managers could likely explore partnerships with local experience providers to offer bundled services, potentially boosting revenue and increasing guest satisfaction.
However, hosts should be cautious. If guests view Experiences as an extension of their stay, any negative experience with an activity provider could impact the hosts Airbnb reviews. Will guests perceive it as a “package deal” and hold hosts accountable for a disappointing activity? Until more details emerge, we won't know.
Staying informed about these changes and adapting strategies accordingly will be crucial for maintaining a competitive edge. We’ll get more specifics as we get closer to May.
Sources: Airbnb, Phocuswire
